MICE, which stands for Meetings, Incentives, Conferences, and Exhibitions, significantly boosts tourism by drawing large-scale events that generate substantial economic benefits for destinations. These events not only fill hotels, restaurants, and transportation services but also promote the destination to a global audience, encouraging future visits. Additionally, the infrastructure improvements driven by MICE events enhance the overall appeal of the location, making it more attractive for both leisure and business travelers. By facilitating networking and knowledge exchange, MICE events add value beyond traditional tourism, contributing to sustainable growth and broader destination promotion.